How do I sell SEO services? This is a question I get asked a lot from those who aren’t very familiar with SEO or don’t have a clue what it’s all about. As with any service or product, the first step in learning how to sell SEO services is to know everything there is to know. This includes how to develop a quality website and optimize its content, how to audit websites for keyword relevancy, understanding what it takes to get an organic, “organic” search engine ranking increase and the ins and outs of link building.
If you’re selling SEO services, then the first step is to advertise. While truly understand and appreciate SEO and how to develop websites and optimize content, most business owners don’t think of themselves as being a marketing agent. In my experience, this is a major mistake. When people come to an online website looking for something, they’ve typically done their research. Unless they were seeking a cheap service, such as a search engine optimizer, they already know what they’re looking for. Those who are new to SEO understand that a great website isn’t complete without great content.
As mentioned earlier, I’m not a marketing person. I’ve found my best selling services came when I was creating new websites. By creating a website for each of my clients, I’ve gained a sense of expertise and increased the value of my work. Rather than spend all of my time working on selling SEO services, I’ve managed to develop strong marketing careers by creating a number of brand new websites.
While I know how to promote websites, I’m not an expert at selling services. I recommend growing a list of email addresses, since this is how I generally sell my SEO services. If you don’t already have an opt-in list, you’ll need to build one. Your subscribers will become your ambassadors and will enjoy the benefits of your other marketing campaigns. With your list, you can also offer your other clients valuable information such as how you personally build websites.
One strategy that I use with some of my clients is local listings and social media marketing. Local listings, as an example, include things like maps and restaurant reviews. Social media includes regular blog posts and commenting on Facebook and Twitter. When combined with local listings, these tactics create a powerful combination that can help you sell services with minimal effort. Of course, before you start trying to sell SEO through social media or local listings, you need to be familiar with how these strategies work.
If you want to sell services on the Internet, you’re going to need SEO. It doesn’t matter what you’re selling, because anyone who has Internet access can find your website. That’s why you should focus on quality over price. By providing high-quality content for a very affordable price, you can generate high rankings with major search engines like Google and Yahoo. The next time someone types in a search engine query related to your keywords, you can rest assured that your website will show up near the top of the list.
Another tactic I use with many of my clients is building websites with SEO in mind. For example, if someone is searching for “motorhome rentals in Saint Louis,” I recommend creating websites that include links to each of the websites I have listed above. That way, when someone clicks on the links, they are taken to each of the websites I have selected for them, rather than being taken to the search engine result page.
Some people think they can just start creating websites and expect to immediately see results from Google and Yahoo. But you must realize that although there are some simple steps you can take to optimize your website to improve its ranking with the search results, you can never rely solely on these tools. As a matter of fact, even the experts in the field don’t exclusively use this method. For the best results, I recommend learning about the webmaster guidelines provided by the search engines so you can follow along as you create your own websites and not have them penalized by the major players in the industry.